Build a brand reputation through cause-based marketing

Core idea

Aligning marketing and sales strategies with a cause that gives back in either a social or environmental way can be a huge benefit to retailers. If customer loyalty is a goal, this is an effective and innovative way to secure return business.

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Pro tip

• Focus on communities your customers can relate to. Integrate your activities into an overall brand story that you can frequently talk about.
• Use digital content to communicate your activities. Images and videos are excellent to show your efforts. With PAJO, for instance, you can bring rich media content to your customers' mobile phones with just a few clicks.