Ask for customer reviews
Ask for reviews from existing customers! Social proof increases sales in-store and online. You'd be surprised, 70% of consumers will leave a review for a business if they're asked to but you should make it simple and effortless. Fun fact, an equal share even expects to have access to other customer reviews in-store!
Build a brand reputation through cause-based marketing
Aligning marketing and sales strategies with a cause that gives back in either a social or environmental way can be a huge benefit to retailers. If customer loyalty is a goal, this is an effective and innovative way to secure return business.
Consider sprint surveys at checkout
Checkout often takes a minute or two and feels like a necessary evil. Make the most out of this highly personal touchpoint. Conduct 'sprint surveys', one or two simple questions that can be naturally integrated into a friendly back-and-forth. You'd be surprised how much there is to learn about your customers!
Consider your environment when designing your store window
It is essential to understand the context in which passerby will become aware of your store. Will people be on foot or will they be in their cars? Think about how much time people have when they stroll, stride, or drive by your store, then design your window displays accordingly.
Create instagrammable store experiences
Create memorable store experiences that can be shared with friends, family or the public by turning your store into a social media inspiration source. The key is to launch an IG-friendly initiatives that aligns with your brand. Bonus points if you can localise your store experiences and tailor them to the community.
Encourage customers to touch and feel your products
Create displays that encourage people to touch and feel for you products. If your items are sitting on a shelf or a table while still inside their respective boxes, you could be missing the chance to connect with your customers. In fact, one of the things that shoppers love about brick-and-mortar retail is to interact directly with products.
Implement a loyalty program
Turn (impulsive) shoppers into retaining customers. Loyalty programs that reward customers for coming back to your store can increase retention. Data suggests that 80% of shoppers are more likely to continue doing business with brands when actively participating in a loyalty program.
Offer to follow up with customers
Proactively ask your customers whether they'd like you to check in on them after their purchase to see if everything works their way. Not only does this allow you to gather email addresses, it also indicates that you care and creates a great touch of 'togetherness'. This is extremely important because it increases trust and the likelihood that a customer comes back which is essential to building and establishing brand loyalty.
Offer used and returned product sales
When a customer returns a product, it can amount to more than just a single lost sale. Depending on the item and its condition, you might not be able to salvage and resell it. Consider hosting regular events dedicated to selling used and returned products at high discounts.
Place key items at eye level in your store window
Think about perspective. Place items you want your customers to look at first at eye level in your store windows and take into consideration the circumstance in which they will experience your display. Are they just rushing by on their way to work? Do they have time to fully read your message? ...
Remind customers of your presence
Stay relevant and leverage the old school 'we are open visual tactics'. Experience with a new coat of paint, a brand new sign or awning or flag at curbside. The pandemic has forced many businesses to close. Shoppers won't necessarily expect you to be still around so it won't hurt to remember them.
Share your social media channels
If a customer is a casual walk-in, they might not know your brand. Build on a positive store experience and connect with customers over social media. This way, you can stay in touch even after their visit which can be great for retargeting strategies at a later stage. Examples - Attach a QR code to your shopping bags that will take a customer to your social media platform of choice. - Embed specific social media content within PAJO or direct to any of your existing social media profiles. Pro tip - Use services like https://linktr.ee/ if you only want to promote social media.
Use social proof
Social proof means showing your customers that other people have bought or want to buy your products. The most obvious example is when an online store offers reviews of a product on its page. A recent study suggests that 70% of shoppers expect customer reviews in physical stores, too.