Bring retailtainment to your stores

Core idea

Retailtainment as the name suggests is the fusion of retail and entertainment — an effort on the part of retailers to provide customers with fun, unique experiences that elevate shopping above anything it’s previously been.

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Examples

• Walmart stores in Little Rock Arkansas brought in professional bullfighters to sign autographs in-store. The stunt not only attracted a ton of foot traffic, but it got Walmart plenty of coverage from the local press.
• Build your own product-integrative mobile games with PAJO to engage customers during their visit in your store.