Build partnerships with other local businesses

Fair Effort
Requires budget
PAJO Moment(s)

Core idea

Create partnerships with other local businesses and explore co-marketing opportunities like co-branded social media campaigns or co-sponsored events.

Pro tip

  • Both partners should have complimentary offerings and brand values that are strongly aligned.
  • Partnerships allow you to tap into and reach an audience that isn't primarily yours. Make sure you set up basic analytics for you to understand swing profiles (customers of your partners with an interest in your products), you may discover a new potential audience worth targeting that you weren't thinking of before.
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Experience PAJO

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