Change your window display frequently

Fair Effort
Requires budget
PAJO Moment(s)

Core idea

Customers perceive your window display as** representative of your brand and the kind of **customer experience you provide. Taking time out and planning its design helps your business.

Pro tip

  • Consider to update the window display every two weeks / once a month depending on your location. Change more frequently when there's a lot of traffic outside of your store.
  • If you have repeat walk-by traffic, the same displays eventually will get ignored but a constantly changing array will keep people’s attention peaked until they are ready to purchase.
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