Consider shopper's eye level

Implementation
Quick Win
Requires budget
PAJO Moment(s)

Core idea

Consider the height and age of your target buyer while placing your products on display. Keeping high margin products at eye level helps to capture attention!

Example

  • Happen to sell kids toys? Place them lower in your shelf and in reach for children.

Pro tip

  • Of course, the bottom level shouldn’t go to waste; so consider to place larger, heavier items there.
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