Consider upcycling your marketing materials

Fair Effort
Requires budget
PAJO Moment(s)

Core idea

You don't have to spend much money on impressive in-store displays. Upcycling, which is the process of recycling old or discarded materials in order to make something new, can be a great way to build unique retail displays.

Pro tip

  • For specific brands (e.g. sustainable lifestyle brands), this can even be an uplifting marketing strategy – if done correctly.
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