Core idea
Make sure to immerse your customers in a particular environment or setting. use unifying themes to tell a story and promote use case rather than the product itself.
Pro tip
- Younger consumers are experience-orientated. By building experiences around your brand, you're not only creating a stronger proposition and branding but also opening up your customers' wallets.
- Connect digital services with your in-store equipment and interior. With PAJO, for instance, you can offer interactive brand experiences and engage customers on their mobile phones.
