Design window displays to attract a broad but specific enough audience
Make sure your window display is targeted enough to entice the right shoppers, but not too specific that it’ll alienate potential customers.
Don't just copy from global retailers. What works for them most likely doesn't work for you as their brand capital is very different from yours. Make sure to display a range of products that represent your entire offering.
If it makes sense for your display, having some text on your window could help promote your products and store. You can use text for instance to promote awards you have received or promotional messages.