Encourage customers to touch and feel your products

Core idea

Create displays that encourage people to touch and feel for you products. If your items are sitting on a shelf or a table while still inside their respective boxes, you could be missing the chance to connect with your customers. In fact, one of the things that shoppers love about brick-and-mortar retail is to interact directly with products.

‍

Pro tip

• Take your products out of their packaging and get shoppers to really experience your merchandise.
• Offer additional information about your products while customers interact with them. With PAJO's Featured Product Moment, you can bring product specs, offer price comparisons, customer reviews and more to your customers' mobile phone instantly.