Give away discounts for a future purchases

Quick Win
Requires budget
PAJO Moment(s)

Core idea

Encourage customers to return to your store by granting them discount codes, cards, or coupons valid for a date in the future.


  • Give away gift cards.
  • Set up a reward flow in PAJO to send coupons automatically to your customer's wallet when customers take certain actions.

Pro tip

  • Depending on your size (and budget to implement this tactic), you may want to consider to use templates and fill in the coupon values by hand so you can make changes rather quickly.
  • Getting a product at a discount can make customers feel good and release levels of oxytocin – a hormone associated with trust and happiness.
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