Consider doing live streams on social media to attract customers to your store or events.
You can also use a commercial and educational approach to help customers understand your product and services but also purchase right away. We recommend you validate your approach (When is the right time to offer a stream? Who is my audience? ...) using free services before making a commitment though.
Youtube and Facebook offer great ways to get started for free. Run a few experiments on these platforms before moving to a more complex solution that integrates eCommerce features.