Identify hot and cold spots on the shelves

Quick Win
Requires budget
PAJO Moment(s)

Core idea

Similar to the 'right hand' and 'eye-level' principles, a shelf has hot and cold spots. Knowing these spots allows you to position high margin products accordingly.

Pro tip

  • Run an experiment: tell long-term customers, friends, co-workers etc. to take a look at your shelf for five seconds and ask them which items they remember.
Back to overview
Back to overview

Experience PAJO

Simply scan the QR code below to see PAJO in action.

Tap the QR code to see PAJO live.

Curious to see what PAJO looks like with your logo and brand colour?

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.