Leverage cross-merchandise

Quick Win
Requires budget
PAJO Moment(s)

Core idea

Cross-merchandising can increase basket sizes and average order values. The practice encourages product discovery and encourages shoppers to consider items that match their existing purchases.


  • One way is to sell items that are compatible. For example, you could create a display that includes a blouse, jacket and matching purse.

Pro tip

  • Promote slow-moving products. Do some research into what products are selling slowly and then take the time to pair them with complementary faster-selling products. For example, if a certain gardening shovel is barely selling, display it next to a popular plant.
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