Meet the maker – introduce who's behind your product

Fair Effort
Requires budget
PAJO Moment(s)

Core idea

Consumers love to know what, and more importantly who, is behind your products. Meet the maker events are one unique sales promotion that can drive in-store sales.


  • Book stores that host book signings with the authors.

Pro tips

  • You don't have to feature a maker in person. Sometimes, a short documentary can do just great!
  • Consider using a projector to show images or videos of the production site or production process of your suppliers.
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Experience PAJO

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