Core idea
Consumers love to know what, and more importantly who, is behind your products. Meet the maker events are one unique sales promotion that can drive in-store sales.
Example
- Book stores that host book signings with the authors.
Pro tips
- You don't have to feature a maker in person. Sometimes, a short documentary can do just great!
- Consider using a projector to show images or videos of the production site or production process of your suppliers.
