Mind your decompression zone

Quick Win
Requires budget
PAJO Moment(s)

Core idea

Your decompression zone is the first 2 to 6 meters inside your front door. Shoppers who are in this part of your store are prone to distractions, which is why most experts agree that retailers should keep the decompression zone simple and uncluttered.

Pro tip

Avoid placing too many products or fixtures in this area, as people will likely just walk right by them.

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