Offer buy-one-get-one deals

Quick Win
Requires budget
PAJO Moment(s)

Core idea

Buy-one-get-one deals are among the most popular discount options. In fact, 66% of shoppers say that 'BOGO' is their favourite type of deal.

Pro tip

  • BOGO works great for new products your customers aren't familiar with. This way, you can introduce higher prices at launch and mitigate the discounting net effect on your operational profits.
  • Think twice when applying BOGO discounts for products that are already strong performers.
Back to overview
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