Offer buy-one-get-one deals
PAJO Moment(s)
Core idea
Buy-one-get-one deals are among the most popular discount options. In fact, 66% of shoppers say that 'BOGO' is their favourite type of deal.
Pro tip
- BOGO works great for new products your customers aren't familiar with. This way, you can introduce higher prices at launch and mitigate the discounting net effect on your operational profits.
- Think twice when applying BOGO discounts for products that are already strong performers.
