Offer shopping baskets or other containers at the entrance

Fair Effort
Requires budget
PAJO Moment(s)

Core idea

If your store is filled with many smaller items, this is a must have. Never expect your customers to bring a bag or basket.


  • Think of the baskets or similar containers you can pick up in a grocery store to start your shopping.

Pro tips

  • If your items won’t fit appropriately in a container, no worries. Just make sure to let your customers know you are there to help keep their hands open if they should get filled. You can do this by either telling them or placing a sign in the entrance area of your store.
  • There is evidence that larger shopping baskets encourage shoppers to buy more as they feel the 'urge' to fill them if done right.
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