Place key items at eye level in your store window

Fair Effort
Requires budget
PAJO Moment(s)

Core idea

Think about perspective. Place items you want your customers to look at first at eye level in your store windows and take into consideration the circumstance in which they will experience your display. Are they just rushing by on their way to work? Do they have time to fully read your message?

Pro tip

  • Use different levels of elevation and play with a different lighting setup to establish a certain hierarchy among the products you have on display.
Back to overview
Back to overview

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