Promote locally-made products

Fair Effort
Requires budget
PAJO Moment(s)

Core idea

The movement to 'go local' is the opposite of big-box shopping. The rise of the conscious consumer and the desire to support local products and brands has helped to increase small business revenue.

Pro tip

  • Local business generates 70% more local economic activity per square foot than big box retail. So selling locally produced products not only helps you, but it can help the broader economy of your community.
  • You don't have to sell items. If that doesn't work well for your store, consider to showcase and integrate locally-made items into your interior.
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