Use displays and fixtures to navigate customers

Fair Effort
Requires budget
PAJO Moment(s)

Core idea

The longer a customer spends time in your store, the higher the likelihood of conversion. Use displays and fixtures to encourage remaining in the shop and discourage exiting.

Pro tip

  • Map the visual in-store journey of your customers and use signage and displays to guide them from item group to item group and away from the exit.
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