Consider to display additional product information about your products to help educate customers. Anticipate your customers' FAQ and offer excellent self-service shopping experiences.
Use a display's top section to feature images of the products as well as a brief description of each product.
Use PAJO to send contextual product information to your customers' mobile phones.
Research shows a correlation between transparency (e.g. what goes into my products, what is my customer buying) and trust: 70% of consumers tend to trust brands they perceive as transparent more than their counterparts.