Use displays to educate people about your products

Core idea

Consider to display additional product information about your products to help educate customers. Anticipate your customers' FAQ and offer excellent self-service shopping experiences.

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Example

• Use a display's top section to feature images of the products as well as a brief description of each product.
• Use PAJO to send contextual product information to your customers' mobile phones.

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Pro tip

• Research shows a correlation between transparency (e.g. what goes into my products, what is my customer buying) and trust: 70% of consumers tend to trust brands they perceive as transparent more than their counterparts.