Use point-of-purchase displays to increase impulse purchases

Quick Win
Requires budget
PAJO Moment(s)

Core idea

A classic! Use point-of-purchase displays and merchandise to encourage customers to add on last-minute 'impulse purchases' as they're standing at your register.

Pro tip

  • Use essentials and unisex products to appeal to a broad audience.
  • Consider items for children and those rather inpatient to queue.
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