Use social proof

Quick Win
Requires budget
PAJO Moment(s)

Core idea

Social proof means showing your customers that other people have bought or want to buy your products. The most obvious example is when an online store offers reviews of a product on its page. A recent study suggests that 70% of shoppers expect customer reviews in physical stores, too.


  • Use product displays to showcase selected customer reviews you have been able to gather online.
  • Use PAJO to integrate your existing review software and bring reviews to your retail stores without writing any code.
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