Use strong visual displays

Fair Effort
Requires budget
PAJO Moment(s)

Core idea

Guide your customers' eyes to products you'd like to promote. Use visuals (signage, displays, etc.) with high contrast to create awareness. Consider different colours e.g. paint as a cheap alternative to technical equipment.


  • Use different colours for your product tags or price tags.
  • Paint sections of your store to match a selection of products; use high contrast colour techniques.
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