Arrange events in your store

Core idea

In-store events can do wonders when it comes to bringing more foot traffic into the store. In addition to bringing traffic in and resulting in sales, in-store events are also a great way to generate buzz on social media and nurture relationships with attendees.

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Pro tips

• Find out about your customers' interests and organise events that provide value to them but also consider topics broad enough to attract people without prior connection with your brand. Selling premium coffee? Consider a book reading with a locally-known author, for instance.
• Use PAJO's Event Moment to promote your event to customers in your store.