Ask for customer reviews

Quick Win
Requires budget
PAJO Moment(s)

Core idea

Ask for reviews from existing customers! Social proof increases sales in-store and online. You'd be surprised, 70% of consumers will leave a review for a business if they're asked to but you should make it simple and effortless. Fun fact, an equal share even expects to have access to other customer reviews in-store!


  • Use displays e.g. a tablet at your point of sale (POS).
  • Integrate your existing customer feedback tool with PAJO and link to your Feedback Moment by placing a QR code on your checkout counter.

Pro tip

  • Be reminded to ask proactively. Your customers will have time while you're packing their purchased items into bags and getting everything ready for them to pay.
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Back to overview

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