Avoid tight areas of overcrowded displays

Core idea

Less is more. Avoid tight areas of overcrowded displays. While you don’t want a Spartan-like display, you want to use your available floor space well. Leave plenty of room for shoppers to browse in different segments or areas.

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Pro tip

• Use empty store space and high contrast to direct your customers' view points to certain items. Items grouped by colour (see image) support this tactic even more.