Create a sense of urgency in your window display

Core idea

Customers take action in order to not miss out on something they consider valuable. You can make use of that behaviour** **by showing limited-time offers in big, bold letters that attract attention.

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Example

• September sales – 30% off

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Pro tip

• Receiving a discount or promotion brings a feeling of instant gratification, especially when it’s something shoppers can touch. According to a recent survey, every third customers misses in-store discounts.