Implement a loyalty program

Fair Effort
Requires budget
PAJO Moment(s)

Core ideas

Turn (impulsive) shoppers into retaining customers. Loyalty programs that reward customers for coming back to your store can increase retention. Data suggests that 80% of shoppers are more likely to continue doing business with brands when actively participating in a loyalty program.


  • Often found with coffee chains where customers receive a free coffee for their x-purchase.

Pro tip

  • Be considerate. Loyalty programs won't always make sense, for example, when you're selling products with a long lifetime. If you happen to offer services (e.g. maintenance) related to that product, however, it can become a powerful driver of sales.
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