
Keep the traffic flow comfortable
Core idea
Every store has a unique customer walking path. Once identified, make sure you allow for your floor plan to easily flow with it.
Examples
- Aisles should be clear and flowing so that customers will not have to wonder how to get from one place to the next.
- IKEA manages traffic par excellence from beginning to end or did you think it was by coincidence that their restaurants are to be found at the end of your journey?