Keep your store displays well-lit

Fair Effort
Requires budget
PAJO Moment(s)

Core idea

It might sound obvious, but you’d be surprised at the number of retail stores with poorly-lit displays. You’ve put a lot of work in crafting a great looking window, so you need to ensure that everyone can see your handiwork, especially at night.

Pro tip

  • Take a camera and capture your display at different times of the day then open your pictures next to each other to have a frame by frame comparison. That step often helps to spot areas of your display that need adjustment.
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