Launch a referral program

Fair Effort
Requires budget
PAJO Moment(s)

Core idea

Creating incentives for customers to refer their friends with discounts for everyone involved can bring in high-value traffic and encourage repeat purchases from both.

Pro tip

  • Referral programs help you to increase social proof which is critical in your customer's buying journey.
  • Create campaigns that work both online as well as in-store to deliver a truly omnichannel experience. You can incentivise store visits but at the end of the day, your customers should be free to choose.
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