Leverage your 'lake front property'

Fair Effort
Requires budget
PAJO Moment(s)

Core idea

What area of your store generates the most revenue? Where do your customers tend to spend the most of their time? Once understood, this is the area you'd like to display your high margin products in.

Pro tip

  • 90% of your customers look or turn right when entering your store. Understanding their visual journey allows you to place products strategically insight. This technique can also be used to encourage cross-selling and upselling.
  • Be aware: In some countries, where people drive on the left side of the road, you might see a difference how shoppers navigate in your store.
Back to overview
Back to overview

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