Place 'essential' at the back of the store

Fair Effort
Requires budget
PAJO Moment(s)

Core idea

Place essentials at the back of the store and high margin items at the front to ‘nudge’ more customers to buy expensive products.

Pro tip

  • Learn from your POS to see what products categorise as essentials. Most of the time, essentials are high quantity, low margin products but that also depends on your location and target audience.
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